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That's fascinating, and also could be an explanation — men sending a lot more messages than women — for the disparity.

But also let's look at what other conclusions we can draw.

According to research, women who send messages to men are twice as likely to receive a response compared to men who start conversations.

What is the point crafting a well-thought out message if it doesn’t get opened, or worse, seen?

How to fix this: Spin it on its head and give the headline more importance.

Josh Fischer is the Director of Product Insights at What does this mean?

Generally speaking, an average straight man will have to send 25 messages to women his own age procure one response, while the average straight woman will have to send 5 messages.

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